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Consumers Prefer Personally Formulated Multivitamins

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By: Sean Moloughney

Editor, Nutraceuticals World

Consumers Prefer Personally Formulated Multivitamins
Nature Made, Northridge, CA, recently conducted a survey showing that 96% of consumers believe men and women have different dietary needs, and 98% think nutritional needs change with age. The online poll, consisting of 700 consumers, confirms that respondents recognize that one nutritional need does not fit all. The survey also showed that 64% of respondents, who are both multivitamin users and non-users, are extremely or very likely to take a multivitamin that is specifically formulated for their age, while 54% are likely to take a multivitamin that is gender-specific.

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